They may make other people look good...
...but without the right image themselves it could be disaster
In an industry where looks are everything Avant Garde hair salons felt they were lacking the right look and feel for their company and turned to us for help.
Avant Garde brand identity
The doctor's notes - February 2008
Avant Garde hair salons is a rapidly growing West Midlands chain of hair salons. Already having established a popular hair salon in Worcester and an even more popular hair salon in Brierley Hill, Avant Garde hair salons are looking to open Worcester’s premier hair salon in the second quarter of 2008. As with many young businesses, Avant Garde hair salons lacked a suitable company brand identity.
Realising a consistent brand image would be increasingly important as they grew and as we were already in talks with Avant Garde hair salons about the design and development of their website, Avant Garde hair salons asked The Site Doctor to also design a new corporate identity.
The new Avant Garde hair salons corporate identity will be fully launched with their new Worcester hair salon and new haircare products website in the second quarter of 2008.
What the patient said:
"Thanks to The Site Doctor, we now have a stunning logo (and soon site) to match our new salon, it has not only given Avant Garde a new brand identity but given me as the director a real boost I feel refreshed by our new look and image."
Ian Beswick (Managing Director)
New Logo
New Logo