Lucy Switchgear content management system

The doctor's notes - January 2008

Before contacting The Site Doctor, Lucy Switchgear had a highly used website powered by a Content Management System (CMS) which although useable had a number of issues they felt made the quality of their online service suffer as a result, especially in regards the Search Engine Optimisation (SEO) of www.lucyswitchgear.com.

When we first spoke with Lucy Switchgear, they felt implementing a new solution would be complicated as they already had a number of users who visited the site for reference purposes on a regular basis and wanted minimal disruption. On discussing their requirements we felt confident we could be of service to them and alleviate all of their issues with minimal disruption to their existing visitors.

The resulting web site is a search engine friendly CMS that allows Lucy Switchgear to control virtually every aspect of the website. www.lucyswitchgear.com was developed in under two months and was designed to be easy-to-use while powerful enough to offer advanced features such as a site-wide search facility or dynamically generated Google Sitemaps.

www.lucyswitchgear.com features a Partner’s Area which contains industry specific –and sensitive- documents including user manuals for their popular switchgear products. Each industry partner has its own –and unique– login to the restricted area and each file within the Partner’s Area can be restricted to a user group, Company or even User.

Unlike the CMS Lucy Switchgear previously used, the site’s new search facility uses context keyword highlighting to help the user identify where their search term was found within any document on the website. Using simple techniques such as these the user can quickly and efficiently get to the data they are interested in.

As SEO was an issue with the previous CMS and as we do with all the websites we produce, we have made sure the new website is highly accessible to search engines and users. The page’s can all have unique names specified by the administrator allowing Lucy Switchgear to include important and relevant keywords in the URL, the Meta Keywords and Description are all unique to each page –when not specified for the given page they use a parent’s page and most importantly all menus and links throughout the site use standard HTML which is then “made pretty” only for the users who have browsers that support it.

Although only time will tell, we are incredibly pleased with the outcome of the CMS used as well as its response time; so much so, we now use it on www.thesitedoctor.co.uk.

What the patient said:

"Following a very negative experience with another company, The Site Doctor has been like a breath of fresh air, offering an excellent level of customer service that’s second to none. We look forward to a long and prosperous relationship."
Linda Whyte (Marketing Manager)

Visit the site:

Home page - after

Home page - after
Home page - before
Internal Page
Job Vacancies Page
Product Listing Page
Product Details Page
Extranet Login
Extranet Home Page
Search Results
Admin's Content Editor
Admin's File Manager